Being a farmer is more than a job. It is a lifelong mission - to do everything possible for the best harvest achievable. The basic for success is the soil, and - just as important - a total dedication to it. You have to work with heart and soul. Or: with Heart and Soil.

We create a link between the passion, the  farmer's hands-on mentality and his field of competence. No one is in touch with his soil as much as he is - he does not only know what is neccessary and appropriate, he feels it.

Our tires embody the competence and full dedication of a working man's life. With Heart and Soil applies both sides, the farmer and Continental. Continental is the teammate who knows the farmer's demands and requirements and meets his needs - on common ground.